Identify Your Most Valuable Customers with the Pareto Principle
Do you know who your most valuable customers are? They’re the ones that always pay you on time in full, and are always ready to start new projects with you. They’re probably even the same ones that you...
View Article13 Supremely Actionable Lead Generation Tactics for Content Marketers
You work hard to produce content that connects with your audience. The next step is to put a plan in place to generate high quality leads that will turn into happy customers. In this meticulous 12,000...
View ArticleTrigger, Action, Reward, Investment – Q&A with Bestselling Author Nir Eyal
Nir Eyal is a contributor for TechCrunch, Forbes, Psychology Today, and a frequent speaker at industry conferences and Fortune 500 companies. His writing lies at the intersection of intersection of...
View ArticleB2B Video Marketing: A LeadGen Giant On the Rise
As marketing and sales leaders, we are all are uncomfortably aware that you have to take risks to be on the cutting edge. This is doubly true for B2B companies that embraced video marketing for lead...
View ArticleSIGNIFYD Raises Another Round of Funding
Congratulations to Signifyd on their most recent round of funding led by Allegis Capital, IA Ventures, Lucas Venture Group, QED Investors, and Tekton Venture, Finovate. Signifyd is an e-commerce...
View Article9 Use Cases For Inbound Lead Enrichment
A study of 61 million customer records by NetProspex reveals that 84% of marketing databases are barely functional. 88% of those same customer records lack basic data such as industry, revenue and...
View ArticleMobile Dominance In The B2B Buyers’ World
The B2B buying experience is changing. Both form and function on mobile now play an imperative role in capturing the attention of B2B decision makers. Here’s why. Like Tom Cruise or the epic Jurassic...
View ArticleGood Work Code Announcement – LeadGenius Innovates To Support Better Online Work
Today at the O'Reilly Media Next:Economy summit, the National Domestic Workers Alliance named LeadGenius as one of the first 12 supporting companies innovating new technology and operationalizing...
View ArticleImproved Statistics and New Lead Capabilities Hit The LeadGenius Dashboard
We’re excited to tell you about a number of new LeadGenius features that are now live on your new LeadGenius dashboard. Our redesigned dashboard is the central place for you to view and sort your...
View Article8 Outbound Email FAQs: Basics and Best Practices
You’ve been in sales or marketing for years. You’ve been writing effective emails your whole career. You’ve got the concept of outbound down pat, but basic questions keep popping up. Here are a few of...
View ArticleNPS: The Customer Happiness Metric SaaS Companies Should Focus On
The real gold with NPS comes with the text responses and qualitative feedback, and how your team can use those responses to increase customer happiness and grow your business. The post NPS: The...
View Article5 Tips To Land B2B Referrals From Reluctant Customers
Referral selling. Is it really a secret quota-crusher? How do you start from scratch? And, how do you turn reluctant customers into valuable b2b referrals? The post 5 Tips To Land B2B Referrals From...
View ArticleHow To Build Your Ideal Customer Profile (ICP)
A well-built Ideal Customer Profile (ICP) contains demographics for multiple contacts at an account, firmographics, technology use, and custom data. The post How To Build Your Ideal Customer Profile...
View ArticleBridging The Gap: The Ultimate Guide To Account Based Marketing & Sales...
LeadGenius recently teamed up with PersistIQ and Ambition to write the most comprehensive guide to account based marketing and sales strategy to date. The post Bridging The Gap: The Ultimate Guide To...
View ArticleOrchestration Over Automation & Account Based Everything | Jon Miller, CEO of...
Jon Miller, CEO of Engagio, recently joined a panel of Account Based Marketing experts, including Anand Kulkarni of LeadGenius, Andre Yee of Triblio, and Dave Rigotti of Bizible, to discuss what ABM...
View ArticleThe 2017 Trends and Tech Guide For B2B Marketing and Sales [eBook]
The Trends drive the Needs. The Needs drive the Technology. […] The post The 2017 Trends and Tech Guide For B2B Marketing and Sales [eBook] appeared first on LeadGenius Insights.
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